Bruce Branson
Professor
Education: Ph.D., Florida State University, 1992
Office Location: 3172 Nelson
Phone: 919.515.4435
Department / Affiliations
Enterprise Risk Management Initiative
Research Specialties
Determinants of Financial Analyst Interest. Development and Application of multivariate time-series models. Time-series properties of accounting variables. Applications of forecasting methodologies to the analytical procedures setting.
2004 Ernst & Young Teaching Fellow
2004 Alumni Distinguished Undergraduate Professor
2003 Board of Governors’ Award for Excellence in Teaching
2002 College of Management Outstanding Teacher Award
2000 Ernst & Young Faculty Excellence Award
Selected Research Publications
- Branson, B. C., Pagach, D. P. (2006). Diversity in Analyst Coverage. Journal of Applied Business Research, 22(3), pp. 53 – 64.
- “FASB Review for Industry,” with Jon Bartley, American Institute of Certified Public Accountants (2006).
- “FASB Update for Small Businesses,” with Jon Bartley, American Institute of Certified Public Accountants (2006).
- “FASB/APB Update and Review,” with Jon Bartley, American Institute of Certified Public Accountants (2006).
- “A Look at Recent Leasing Controversies in Accounting for Operating Leases and Leasehold Improvements,” with Donald P. Pagach, The CPA Journal (October 2005).
- “Earnings Predictability: Do Analysts Make Coverage Choices Based on Ease of Forecasts?,” with Donald P. Pagach, The Journal of American Academy of Business, Volume 7, No. 1 (September 2005).
- “The Value Relevance of Non-Financial Performance Measures in the Electric Utility Industry,” with Karen Nunez and Donald P. Pagach, Oil, Gas and Energy Quarterly, Volume 54, No. 1 (September 2005).
- “New Income Tax Regulations May Affect Bank Tax Accounting,” with Robert Peace, The Banking Law Journal (April 2004).
- “A Time-Series Approach to Measuring the Decline in Quarterly Earnings Persistence,” with Stephen P. Baginski, Ken S. Lorek, and G. Lee Willinger, Advances in Accounting (Fall 2003).
- “A Note on Earnings Forecast Source Superiority,” with Barbara A.Chaney and Donald P. Pagach, Journal of Applied Business Research (Summer 2003).
- “Improving Analytical Procedures: A Case of Using Disaggregate Multilocation Data,” with Robert D. Allen and Mark S. Beasley, Auditing: A Journal of Practice and Theory (Fall 1999).
- “The Relationship Between Economic Characteristics and Alternative Annual Earnings Persistence Measures,” with Stephen P. Baginski, Ken S. Lorek, and G. Lee Willinger, The Accounting Review (January 1999).