Deepak Sirdeshmukh
Assistant Professor, Marketing
Education: Ohio State University, 1995
Office Location: 2326 Nelson
Phone: 919.515.4767
http://www4.ncsu.edu/%7Edsirdes/
Curriculum Vita
View Deepak Sirdeshmukh's Vita
Department / Affiliations
Department of Business Management
Research Specialties
Consumer Trust
Cognitive processes underlying consumer trust formation and depletion; role of correspondent and correlational inferences in trust development;consumer trust, value and loyalty dynamics.
Consumer Processing of Brand Information
Brand schemas; influence of brand-based cognitions and product experience on consumer judgments; brand confidence and trust.
Selected Research Publications
- Ed Nijssen, Jagdip Singh, Deepak Sirdeshmukh, and Hartmut Holzemuller (2003), “Investigating Industry Context Effects in Consumer-Firm Relationships: Preliminary Results from A Dispositional Approach,” Journal of the Academy of Marketing Science, 31 (Winter), 46-60.
- Deepak Sirdeshmukh, Jagdip Singh, and Barry Sabol (2002), “Consumer Trust, Value and Loyalty in Relational Exchanges,” Journal of Marketing (66), January, (15-37).
- Jagdip Singh and Deepak Sirdeshmukh (2000), “Agency and Trust Mechanisms in Relational Exchanges,” Journal of the Academy of Marketing Science, 28 (Winter), 150-167.
- H. Rao Unnava, and Deepak Sirdeshmukh (1994), “Reducing Competitive Advertising Interference,” Journal of Marketing Research, 31 (August), 403-411.
- Paul W. Miniard, Deepak Sirdeshmukh, and Daniel E. Innis (1992), “Peripheral Persuasion and Brand Choice,” Journal of Consumer Research, 19 (September), 226-239.
- Paul W. Miniard, Sunil Bhatla, and Deepak Sirdeshmukh (1992), “Altering the Consumption Experience: Mood Effects and their Dependency on the Intensity of the Consumption Experience,” Journal of Consumer Psychology, 1(2), 173-195.