Michael A. Stanko
Assistant Professor, Marketing
Education: Ph.D., Michigan State 2008
Office Location: 2331 Nelson
Phone: 515-0372
Curriculum Vita
Department / Affiliations
Department of Business Management
Selected Research Publications
- “Drivers of Outsourced Innovation: An Exploratory Study” Journal of Product Innovation Management, 2007, 24(3): 230-241 (R. Calantone, M. Stanko).
- “Dimensions of Tie-Strength: Building Commitment in Buyer-Seller Relationships”
Industrial Marketing Management, 2007, 36 (8): 1094-1103 (M. Stanko, J. Bonner, R. Calantone).
- “Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs” Journal of Product Innovation Management, Forthcoming (C. Droge, M. Stanko, W. Pollitte).