Mitzi Montoya
Assistant Dean of Research, Zelnak Professor of Marketing Innovation, Executive Director, Services and Product Innovation Management Initiative; Marketing Area Coordinator, MIE Department; MBA Concentration Director for Services Management
Education: Ph.D., Michigan State University, 1995
Office Location: 2328 Nelson
Phone: 919.515.8080
http://www4.ncsu.edu/~montoya/index.html
Curriculum Vita
View Mitzi Montoya's Vita
Department / Affiliations
Department of Business Management
Research Specialties
Product development processes and decision-making; managing virtual teams; innovation adoption; knowledge management.
Selected Research Publications
- Massey, Anne P., Vijay Khatri and M. Montoya-Weiss, “Usability of Online Services: The Role of Technology Readiness and Context,” forthcoming in Decision Sciences Journal.
- Massey, Anne P. and M. Montoya-Weiss, “Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use”, forthcoming in MIS Quarterly.
- Massey, Anne P., M. Montoya–Weiss, Tony O’Driscoll (2005), “Human Performance Technology and Knowledge Management: A Case Study,” Performance Improvement Quarterly, 18 (2), 37–55.
- Brown, Susan A., Anne P. Massey, M. Montoya-Weiss, James R. Burkman (2002), “Do I Really Have To? User Acceptance of Mandated Technology,” European Journal of Information Systems, 11 (4), 283–295.