Sangkil Moon
Associate Professor, Marketing
Education: Ph.D., University of Iowa, 2003
Office Location: 2334 Nelson
Phone: 919.515.1802
http://www4.ncsu.edu/unity/users/s/smoon2/www/
Curriculum Vita
View Sangkil Moon's Vita
Department / Affiliations
Department of Business Management
Sangkil Moon's Personal Biography
Sangkil Moon is Associate Professor of Marketing in the Business
Management Department, College of Management, North Carolina State
University. He is also Marketing Area Coordinator in the department.
Moon’s research interests include Empirical Modeling, Online Word-of-Mouth
(WOM) Effects, Entertainment Products, Customer Relationship Management
(CRM), Price/Promotion, Spatial Models, and Text Mining.
Moon’s primary teaching experiences include courses in Marketing Research
for both MBA and undergraduate students and Marketing Analytics for MBA
students. He is a recipient of two teaching awards, one from University of
Iowa (2002) and the other one from North Carolina State University (2006).
He has publications in Journal of Marketing, Journal of Marketing
Research, Management Science, Journal of Retailing, International Journal
of Research in Marketing, Journal of Business Research, and others. He won
the 2002 Marketing Science Institute (MSI) Alden G. Clayton Dissertation
Proposal Competition and the 2008 Davidson Award (best paper award in
Journal of Retailing).
Research Specialties
- Empirical Modeling
- Online Word-of-Mouth (WOM) Effects
- Entertainment Products
- Customer Relationship Management (CRM)
- Price/Promotion
- Spatial Models
- Text Mining
Selected Research Publications
- Sangkil Moon, Paul K. Bergey, and Dawn Iacobucci (2010), “Dynamic Effects
among Movie Ratings, Movie Revenues, and Viewer Satisfaction,” Journal of
Marketing., 74 (January), Forthcoming. - Kamakura, Wagner A. and Sangkil Moon (2009), “Quality-Adjusted Price
Comparison across Internet Retailers,” International Journal of Research
in Marketing., 26 (September), 189-196. - Sangkil Moon and Glenn Voss (2009), “How Do Price Range Shoppers Differ
from Reference Price Point Shoppers?” Journal of Business Research, 62
(1), 31-38. - Sangkil Moon and Gary J. Russell (2008), “Predicting Product Purchase from
Inferred Customer Similarity: An Autologistic Model Approach,” Management
Science, 54 (1), 71-82. - Sangkil Moon, Wagner A. Kamakura, and Johannes Ledolter (2007),
“Estimating Promotion Response When Competitive Promotions Are
Unobservable,” Journal of Marketing Research, 44, 3 (August), 503-515. - Sangkil Moon, Gary J. Russell, and Sri Duvvuri (2006), “Profiling the
Reference Price Consumer,” Journal of Retailing, 82 (1), 1-11. - 2008 Davidson Award Winner (Journal of Retailing Best Article Award)