Wooseong Kang
Assistant Professor, Marketing
Education: Ph.D., University of North Carolina-Chapel Hill, 2005
Office Location: 2322 Nelson
Phone: 919.515.6953
Curriculum Vita
View Wooseong Kang's Vita
Department / Affiliations
Department of Business Management
Research Specialties
New product development
Selected Research Publications
- Kamakura, W. A., Kang, W. (2007). Chain-wide and store-level analysis for cross-category management. Journal of Retailing, 82(2), 159-170.
- Bayus, B. L., Kang, W., Agarwal, R. (2007). Creating Growth in New Markets: A Simultaneous Model of Firm Entry and Price. Journal of Product Innovation Management, 24(2), 139-155.