Survey, Anyone? Student Teams Seeking Your Opinions

And the surveys are ….

MBA Marketing Research Project

MBA students in a market research class are gathering data for a study about cell phone usage. It’s a very short survey and your comments will help provide the critical mass they need to do some serious number crunching – which is a key part of their MBA 561, Marketing Analytics, taught by Dr. Sangkil Moon, associate professor of marketing.

For their class project, the student team has chosen to use their analytics to determine how to cut into the market share for the popular iPhone, working from the perspective of Research in Motion, developer of the also popular Blackberry. Note: this is a class project and responses will not be sold or used beyond the classroom exercise. Survey link

Undergraduate Integrated Marketing & Communications Class Project

Undergraduate students in the Integrated Marketing and Communications Class, BUS 462, Marketing Research, taught by Claudia Kimbrough, marketing lecturer, are gathering data that will be helpful to the college’s communications staff and other units. This survey asked a number of questions about alumni interactions with the NC State College of Management. It includes questions about your involvement with social media, networking events. The students will report on the results of their students to the college’s staff interested in strengthening alumni communications and ongoing involvement with the college. Results will be provided anonymously. Survey link