The Integrated New Product Development (NPD) laboratory is a team-taught, project based, multidisciplinary course that crosses traditional functional boundaries. Students will learn and utilize an integrated approach to new product development in the context of corporate-sponsored development projects. Through an intensive team experience, students will formulate, evaluate, and design a new product/service. Students will learn to coordinate multiple, interdisciplinary tasks in order to achieve a common objective in an action-oriented business setting. Students will learn and use current methods in marketing, manufacturing
planning, product costing, industrial design, and engineering to develop physical product prototypes and product launch strategies.
Students will learn how to develop a usable, desirable, and feasible product opportunity that includes a market analysis and plan, study models, final visual and physical prototype(s), engineering feasibility
analysis, manufacturing feasibility analysis and plan, and business opportunity analysis. Students will also be required to carefully document and manage project activities according to the course schedule and budget. Through completion of project activities, students will also learn and experience team communication skills, leadership skills, presentation skills, and problem solving skills.
