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Marketing Management Curricula

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Following is the course list for students in the MBA Marketing Management Concentration.

Full-time MBA

Required – Take one of the following:
MBA 561 Market Analytics (3 credit hours)
MBA 562 Marketing Research (3)

Electives – Select three from the following:
MBA 555 Product Design and Development (4)
MBA 556 Service Innovation Lab (3)
MBA 561 Market Analytics (3) (if Marketing Research is used above)
MBA 562 Marketing Research (3) (if Market Analytics is used above)
MBA 563 Product and Brand Management (3)
MBA 564 Business Relationship Management (3)
MBA 590 Social Networks and Web 2.0 Media in Marketing (3)

Part-time MBA matriculating on or after Fall 2007

  • Part-time students completing one concentration must complete 12 credit hours in a concentration
  • Part-time students completing two concentrations must complete 9 credit hours in each concentration

Required – Take one of the following:
MBA 561 Market Analytics (3)
MBA 562 Marketing Research (3)

Electives:
MBA 555 Product Design and Development (4)
MBA 556 Service Innovation Lab (3)
MBA 561 Market Analytics (3) (if Marketing Research is used above)
MBA 562 Marketing Research (3) (if Market Analytics is used above)
MBA 563 Product and Brand Management (3)
MBA 564 Business Relationship Management (3)
MBA 590 Social Networks and Web 2.0 Media in Marketing (3)

Part-Time MBA matriculating before Fall 2007

Required – Take one of the following:
MBA 561 Market Analytics (3)
MBA 562 Marketing Research (3)

Electives – Select two from the following:
MBA 555 Product Design and Development (4)
MBA 556 Service Innovation Lab (3)
MBA 561 Market Analytics (3) (if Marketing Research is used above)
MBA 562 Marketing Research (3) (if Market Analytics is used above)
MBA 563 Product and Brand Management (3)
MBA 564 Business Relationship Management (3)
MBA 590 Social Networks and Web 2.0 Media in Marketing (3)