Thursday, November 19
Thursday, November 19, 2009 11:30 AM – 1:30 PM
Brier Creek Country Club
9400 Club Hill Drive, Raleigh, NC 27617
RSVP: Monday, November 16, 2009
Attire: Business
Costs
The most successful brands make the transition from creating brand loyalists to brand ambassadors. At the November luncheon, you’ll learn how to start your own brand tribe from the VP of Brand Marketing at Blackberry, Paul Kalbfleisch. In this interactive presentation, Paul will share the latest branding and advertising from Blackberry. And, hell share how Blackberry has cultivated a brand tribe to stand the test of time and fierce competitors.
In this role, Paul heads a global team responsible for external expression of the BlackBerry brand spirit including TV advertising and pop culture placement. Understanding the nuance of expression, the fragility of an idea and the cultural power of an authentic brand is what Paul is best at and for the past 7 years he has been helping grow the BlackBerry brand in the world of wireless technology. Prior to this role Paul played a similar role helping create the Clarica Financial brand in Canada, but his career began in the advertising agency world where he played several roles over the years on the creative and account side of the business.
