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New Course for Fall 2009!
MBA 590 : Social Media and Management
This course explores current issues in the rapidly changing arena of social media and virtual communities (web 2.0 and 3D.) Developments in social media are altering relationships between individuals and organizations in dramatic ways that are important to you as job seekers, employees, recruiters, managers and innovators. The course starts with an overview of social networks and key online communities and explores the impact of social media technologies on business. Traditional and niche social network sites, blogging and microblogging, use of video and photo sharing sites, wikis, virtual worlds and bookmarking sites will be covered. Delving into the specifics of content creation, tracking, tagging, digging and “mashing-up” will also be a component of the course. Creativity practices will be applied in conjunction with content creation. A key element will be the development and implementation of a social media plan.
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Agree with TJ - Sounds like a great class. Wish it was available to part-timers! Being the social media point person on my team at work, I would really benefit from this class.
I agree, this is a great class that relates to my profession in HR and recruiting however since I am a part-time MBA student it doesn’t look as though it is available to me.
I agree with all of the above statements. Social Media is a big development in business right now, and I can imagine this class would be great! I hope it sticks around so I can take it in the future.
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TJ
04/14 04:27 PM
This sounds like a great class. I hope it will be offered again so part-time students can take it.